I started with a logo - modern but warm sans serif looking most effective in lowercase plus two oval based symbols. They represent the process of 3D printing, from skeleton to its full form as well as the aspect of layering in the process. The whole look was inspired by the very technical side of printers simplified into geometrical shapes creating minimalistic but strong in communication visual identity. The use of really vivid dark orange gives the unique characteristic to what the brand truly is. In later designs my main goal was to show in a little abstract way, by using ovals interconnecting and interpenetrating with each other, the feeling of ease and simplicity. All that to emphasize the mission to speed up processes in the 3D printing field.