I was responsible for the entire creative part of the conference. Behind this was the creation of a visual identification of the entire event, igniting the promotional campaign, planning our message, and how we wanted to be associated. I designed all graphic materials for social media channels, website and graphics sent to sponsors and partners. In addition, graphics for the stream and a presentation displayed on a large screen and another one summarizing the project. I also gained considerable experience preparing materials for the printing process. I designed badges for participants, event staff, and speakers as well as rollups with the appearance of the conference and sponsors' logos.

My inspiration was a strong trend related to the inclusion of 3D graphics in projects, and this was how the shiny balloon 2.0 in the colors of the foundation was created. We wanted to emphasize that this is a newly refreshed edition, and I brought attention to consistency and reaching as many people as possible. I based my strategy on the target group and its expectations. I wanted to create an original look that would intrigue the people of this age. My aspiration was for an educational conference that looked like the most interesting and inspiring event of the year. I am grateful for the opportunity to work on such a large project. Hearing feedback from the participants, I can say that we succeeded.