I started by creating a moodboard of how I see the future of the brand and how it can be taken to the next level. I focused on two faces that they represent: the more daytime and streetwear one and the feminine, evening/party one. The collection of posters consists mainly of non-obvious typographic combinations.
I wanted to combine the feeling of strong bold lettering with the vibe of a fashion magazine. I used hand-drawn elements and textures to bring composition into life. All the time, I was thinking about what clothing brands my friends follow, wear, and why. They want to wear art, want to have something that represents their aesthetics, and want to share it, for example, on Instagram. This is why I displayed my design on tshirts. I saw the vision of a whole campaign when you see what you are wearing on the streets, so I chose street mockups specifically. One of my goals is to work with companies like this one that understand young generations and are ready to respond to their needs. I dream of designing collections that other creative people of my age will wear proudly.